PRIVACY POLICY
1. Introduction
1.1 Purpose of the Privacy Policy
1.1.1 This Privacy Policy outlines how Equilibria FRESHSPICE, the operator of the Shuddhi e-commerce platform, collects, uses, discloses, and safeguards personal and business data from its users.
1.1.2 It aims to ensure transparency and compliance with applicable laws, including the Indian Information Technology Act, 2000 and other relevant regulations.
1.1.3 This Privacy Policy applies to all interactions with the Shuddhi e-commerce platform, including website visitors, customers, independent sales agents, and others accessing our services.
1.2 Scope of the Privacy Policy
1.2.1 This Privacy Policy governs the data practices for all users, including individuals accessing the website from within India or internationally.
1.2.2 It applies to the following types of users:
1.2.2.1 Website Visitors: Users browsing the website or accessing public resources, such as blogs or product information.
1.2.2.2 Customers: Individuals or businesses purchasing Shuddhi products or using related services.
1.2.2.3 Independent Sales Agents: Authorized representatives accessing dedicated portals for training, sales updates, and performance tracking.
1.2.3 By using our website, users agree to the terms of this Privacy Policy and the practices outlined herein.
1.3 Governing Law and Jurisdiction
1.3.1 This Privacy Policy, and any disputes arising from or relating to it, shall be governed by the laws of India.
1.3.2 All disputes regarding this Privacy Policy shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, regardless of the user’s location within India or outside India.
1.4 Consent and Agreement
1.4.1 By accessing the Shuddhi e-commerce platform or using any services provided, users explicitly agree to:
1.4.1.1 The collection, processing, and sharing of their personal data as outlined in this Privacy Policy.
1.4.1.2 The governing law and jurisdiction clauses as stated in Section 1.3.
1.4.2 Users who do not agree with the terms of this Privacy Policy are advised to discontinue using the website or services.
1.4.3 Continued use of the platform after updates to the Privacy Policy constitutes acknowledgment and acceptance of the revised terms.
1.5 Commitment to Data Privacy and Security
1.5.1 Equilibria FRESHSPICE is committed to safeguarding the personal information of its users through industry-standard data protection measures.
1.5.2 We regularly review and update our privacy practices to align with technological advancements and regulatory requirements.
1.6 Key Highlights of the Policy
1.6.1 Transparency: We aim to clearly inform users about the types of data collected, the purposes for collection, and how it is managed.
1.6.2 User Rights: This Privacy Policy includes provisions on how users can access, modify, or delete their data and exercise their rights under applicable laws.
1.6.3 Data Protection: We employ robust security measures to ensure the confidentiality and integrity of user data.
1.7 Updates to this Privacy Policy
1.7.1 We reserve the right to modify this Privacy Policy at any time. Updates will be effective immediately upon posting on the website unless stated otherwise.
1.7.2 Users will be notified of significant updates via the website or registered email addresses.
1.7.3 Continued use of the website after such updates signifies user agreement to the revised terms.
1.8 Contact Information
1.8.1 Users with questions, concerns, or requests regarding this Privacy Policy may contact us through the following channels:
1.8.1.1 Email: sales@freshspice.in
2. Information We Collect
2.1 Purpose of Data Collection
2.1.1 Equilibria FRESHSPICE collects specific types of data to provide high-quality, personalized services and ensure seamless access to our e-commerce platform.
2.1.2 The data collected helps us process orders, improve user experience, provide marketing communications, and comply with legal and regulatory obligations.
2.2 Types of Information Collected
2.2.1 Personal Information
2.2.1.1 Full name, title, and contact details, such as email address and WhatsApp number.
2.2.1.2 Billing and shipping addresses for processing orders and deliveries.
2.2.1.3 Login credentials, including username and encrypted password, for accessing user accounts or independent sales agent portals.
2.2.1.4 Payment-related information, such as transaction details, partial card information, and billing addresses, processed securely via third-party gateways (we do not store full payment card details).
2.2.2 Transaction and Order Data
2.2.2.1 Details of products purchased, including order history, quantities, and transaction amounts.
2.2.2.2 Shipping preferences or additional instructions provided during checkout.
2.2.3 Technical and Device Information
2.2.3.1 Internet Protocol (IP) address, geolocation data, and internet service provider (ISP).
2.2.3.2 Device information, including type, operating system, and browser version.
2.2.3.3 Website interaction details, such as pages viewed, session durations, and navigation patterns.
2.2.4 Cookies and Tracking Data
2.2.4.1 Information collected through cookies, tracking pixels, or similar technologies to enhance user experience, analyze website performance, and deliver personalized content.
2.2.4.2 Details of cookie usage are provided in the Cookies and Tracking Technologies section.
2.2.5 Independent Sales Agent Data
2.2.5.1 Sales metrics, performance data, and assigned leads for monitoring and support purposes.
2.2.5.2 Access and progress logs for training materials hosted on the dedicated portal.
2.2.5.3 Communication logs submitted by agents, including feedback and updates.
2.2.6 Customer Support and Feedback Data
2.2.6.1 Information shared during customer support interactions, such as emails or WhatsApp conversations.
2.2.6.2 Feedback, ratings, or suggestions provided through surveys, forms, or reviews.
2.2.7 Voluntary and Optional Data
2.2.7.1 Data submitted as part of promotional activities, contests, or optional features like blog subscriptions.
2.2.7.2 User preferences shared for product recommendations or personalization purposes.
2.3 Methods of Data Collection
2.3.1 Direct Interactions
2.3.1.1 Data provided when creating an account, placing orders, or filling out forms on the website.
2.3.1.2 Information shared during communication with customer support or sales agents through email or WhatsApp.
2.3.2 Automated Technologies
2.3.2.1 Data collected automatically through cookies, tracking pixels, or server logs when interacting with our website.
2.3.2.2 Analytics data gathered using third-party tools to understand user behavior and improve services.
2.3.3 Third-Party Sources
2.3.3.1 Data received from trusted partners, such as payment gateways, logistics providers, or analytics platforms.
2.4 Governing Law and Jurisdiction
2.4.1 All data collection practices outlined in this section are governed by the laws of India, particularly under the Information Technology Act, 2000, and other applicable regulations.
2.4.2 Any disputes related to data collection or usage will fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
2.5 User Responsibility
2.5.1 Accuracy of Information
2.5.1.1 Users are responsible for providing accurate and up-to-date information for account creation, order processing, and communication purposes.
2.5.1.2 Failure to provide accurate information may result in service disruptions or delays.
2.5.2 Security of Login Credentials
2.5.2.1 Users must ensure the confidentiality of their account credentials, including usernames and passwords.
2.5.2.2 If unauthorized access to an account is suspected, users should immediately contact us via email at sales@freshspice.in
2.6 Retention of Collected Data
2.6.1 Information collected is retained in compliance with the Data Retention section of this Privacy Policy.
2.6.2 Data retention periods are determined based on the purpose of collection and legal obligations.
2.7 Questions or Concerns
2.7.1 For inquiries regarding the information we collect, users can contact us at:
2.7.1.1 Email: sales@freshspice.in
3. How We Use Collected Information
3.1 Purpose of Data Usage
3.1.1 At Equilibria FRESHSPICE, we use the information collected to deliver seamless, secure, and personalized services while complying with legal obligations.
3.1.2 This section outlines the various purposes for which we use the collected information.
3.2 Specific Uses of Collected Information
3.2.1 For Providing and Improving Services
3.2.1.1 To process and fulfill your orders, including delivery and payment processing.
3.2.1.2 To create and maintain your account, enabling access to personalized features.
3.2.1.3 To manage independent sales agents’ training, progress tracking, and performance reporting.
3.2.1.4 To enhance the website’s user experience, including layout adjustments and content optimization based on user preferences.
3.2.2 For Communication Purposes
3.2.2.1 To send order-related notifications, including order confirmations, shipment tracking, and delivery updates.
3.2.2.2 To respond to customer inquiries, complaints, or feedback submitted via email or WhatsApp.
3.2.2.3 To communicate relevant updates to independent sales agents through training materials and support documentation.
3.2.3 For Marketing and Promotional Activities
3.2.3.1 To send marketing emails and WhatsApp messages about new products, services, discounts, or promotions (only to users who have opted in).
3.2.3.2 To provide personalized recommendations based on browsing behavior, order history, or expressed preferences.
3.2.3.3 To conduct surveys or gather user feedback to improve our products and services.
3.2.4 For Analytics and Business Insights
3.2.4.1 To analyze website traffic, user interactions, and purchase trends to improve website performance and product offerings.
3.2.4.2 To monitor sales agents' performance metrics and optimize support resources for better outcomes.
3.2.4.3 To use anonymized and aggregated data for market research and strategic business decisions.
3.2.5 For Legal Compliance and Security
3.2.5.1 To comply with applicable laws and regulations, including tax and audit requirements.
3.2.5.2 To detect, investigate, and prevent fraudulent activities, unauthorized access, or other malicious behaviors.
3.2.5.3 To enforce our terms of service and address potential legal disputes.
3.3 Consent for Usage
3.3.1 By providing your information, you consent to its use as described in this Privacy Policy.
3.3.2 Users may withdraw consent for marketing communications by contacting us at sales@freshspice.in.
3.4 Third-Party Sharing
3.4.1 Service Providers
3.4.1.1 Information may be shared with trusted third-party providers, such as payment processors, delivery partners, or analytics platforms, solely to enable service delivery.
3.4.1.2 These providers are contractually obligated to safeguard your information and comply with applicable privacy laws.
3.4.2 Legal Obligations
3.4.2.1 Data may be shared with law enforcement or regulatory authorities to comply with applicable laws or respond to valid legal requests.
3.5 Governing Law and Jurisdiction
3.5.1 This section, along with the entire Privacy Policy, is governed by the laws of India.
3.5.2 Any disputes arising from the use of your information shall be subject to the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
3.6 User Rights and Preferences
3.6.1 Data Access and Modification
3.6.1.1 Users can request access to their data or seek corrections for inaccurate information by contacting sales@freshspice.in.
3.6.2 Marketing Preferences
3.6.2.1 Users can opt out of marketing emails or WhatsApp communications by clicking on the “unsubscribe” link or updating their preferences via email.
3.7 Questions or Concerns
3.7.1 For any inquiries regarding how your information is used, you may contact us via:
3.7.1.1 Email: sales@freshspice.in
4. Information Sharing and Disclosure
4.1 Purpose of Sharing Information
4.1.1 Equilibria FRESHSPICE is committed to safeguarding your personal information.
4.1.2 We only share information with third parties under specific circumstances to provide services, comply with legal obligations, or improve our platform’s functionality and user experience.
4.2 Instances Where Information Is Shared
4.2.1 Sharing with Service Providers
4.2.1.1 We may share your personal information with trusted third-party service providers to perform essential services, including but not limited to:
4.2.1.1.1 Payment processing and fraud prevention via secure payment gateways.
4.2.1.1.2 Order fulfillment and delivery by logistics partners.
4.2.1.1.3 Data analysis and website optimization by analytics providers.
4.2.1.1.4 Customer support and communication facilitation.
4.2.1.2 These service providers are bound by confidentiality agreements and are authorized to use your information solely for the specified purposes.
4.2.2 Sharing for Marketing and Promotional Activities
4.2.2.1 We may share anonymized or aggregated data with marketing partners to conduct promotional activities, analyze market trends, or create targeted campaigns.
4.2.2.2 Your personal information will not be shared with external marketing agencies without your explicit consent.
4.2.3 Legal and Regulatory Compliance
4.2.3.1 We may disclose personal information if required to do so by law or in response to valid legal requests, such as court orders or subpoenas.
4.2.3.2 This includes sharing information with:
4.2.3.2.1 Law enforcement agencies to prevent fraud or unauthorized activities.
4.2.3.2.2 Regulatory bodies to comply with tax, audit, or other statutory obligations.
4.2.4 Business Transfers
4.2.4.1 In the event of a merger, acquisition, sale, or transfer of assets, your information may be transferred to the new entity.
4.2.4.2 You will be notified via email at sales@freshspice.in prior to any significant data transfer and provided with options regarding your information.
4.2.5 Sharing with Independent Sales Agents
4.2.5.1 Limited information, such as order data or leads, may be shared with authorized independent sales agents to facilitate sales or service delivery.
4.2.5.2 Sales agents are required to adhere to confidentiality obligations and use the information solely for business purposes.
4.2.6 Consent-Based Sharing
4.2.6.1 Your information will be shared with third parties only with your explicit consent for purposes beyond those stated in this Privacy Policy.
4.3 Restrictions on Information Sharing
4.3.1 Equilibria FRESHSPICE does not sell or rent your personal information to third parties.
4.3.2 All data shared with third parties is protected under agreements requiring them to implement stringent data security measures.
4.4 Governing Law and Jurisdiction
4.4.1 This section, along with the entire Privacy Policy, is governed by the laws of India.
4.4.2 Any disputes related to information sharing and disclosure shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
4.5 User Rights Related to Information Sharing
4.5.1 Opting Out
4.5.1.1 Users have the right to opt out of non-essential information sharing, such as marketing-related data sharing, by contacting us at sales@freshspice.in.
4.5.2 Data Access and Deletion Requests
4.5.2.1 Users can request access to or deletion of their data shared with third parties by contacting us at sales@freshspice.in.
4.5.2.2 Requests will be processed in accordance with applicable laws and regulatory requirements.
4.6 Transparency in Information Sharing
4.6.1 Equilibria FRESHSPICE maintains a record of all third-party data sharing practices to ensure compliance and transparency.
4.6.2 Users may request a summary of information shared with third parties via sales@freshspice.in.
4.7 Contact for Information Sharing Queries
4.7.1 For any questions or concerns regarding information sharing or third-party disclosures, you can contact us at:
4.7.1.1 Email: sales@freshspice.in
5. Cookies and Tracking Technologies
5.1 Purpose of Cookies and Tracking Technologies
5.1.1 Equilibria FRESHSPICE uses cookies and similar tracking technologies to improve user experience, provide personalized content, and analyze website performance.
5.1.2 These technologies enable us to better understand user behavior and enhance the functionality and usability of our e-commerce platform.
5.2 Types of Cookies and Tracking Technologies
5.2.1 Essential Cookies
5.2.1.1 These cookies are necessary for the basic functionality of our website, such as enabling secure logins, shopping cart functionality, and transaction processing.
5.2.1.2 Without these cookies, certain services may not be available to you.
5.2.2 Performance Cookies
5.2.2.1 These cookies help us monitor website performance by collecting data on how users interact with our platform.
5.2.2.2 Metrics like page load times, error rates, and navigation patterns are collected to identify areas for improvement.
5.2.3 Functional Cookies
5.2.3.1 Functional cookies store user preferences and settings, such as language or region, to enhance your experience on the website.
5.2.3.2 They enable features like remembering login credentials and previously viewed items.
5.2.4 Targeting and Advertising Cookies
5.2.4.1 These cookies collect information about your browsing habits to deliver relevant advertisements and promotional offers.
5.2.4.2 They may also track the effectiveness of marketing campaigns.
5.2.5 Third-Party Cookies
5.2.5.1 Cookies set by third parties, such as analytics tools (e.g., Google Analytics), are used to measure traffic and understand user behavior.
5.2.5.2 These third parties may have their own privacy policies governing the use of their cookies.
5.3 User Consent for Cookies
5.3.1 Initial Consent
5.3.1.1 Upon visiting the website for the first time, users are prompted to consent to the use of cookies via a cookie banner.
5.3.1.2 Users can choose to accept all cookies or customize their preferences.
5.3.2 Withdrawal of Consent
5.3.2.1 Users can withdraw or modify their cookie preferences at any time by adjusting their browser settings or revisiting the cookie preferences section of our website.
5.3.2.2 Disabling certain types of cookies may impact the functionality or usability of the website.
5.4 Managing Cookies
5.4.1 Browser Settings
5.4.1.1 Users can configure their browser settings to block or delete cookies. Instructions for managing cookies are typically available in the "Help" section of your browser.
5.4.2 Do Not Track Requests
5.4.2.1 Certain browsers offer a "Do Not Track" (DNT) feature. While we respect DNT signals, some website features may still require cookies to function properly.
5.5 Data Collected Through Tracking Technologies
5.5.1 Data collected via cookies may include:
5.5.1.1 IP address, device type, and browser information.
5.5.1.2 Pages visited, session duration, and navigation patterns.
5.5.1.3 Interaction with marketing campaigns or advertisements.
5.5.2 The data collected through cookies is used for:
5.5.2.1 Enhancing website performance and user experience.
5.5.2.2 Providing personalized content and recommendations.
5.5.2.3 Conducting analytics and improving marketing effectiveness.
5.6 Third-Party Tracking and Responsibility
5.6.1 Equilibria FRESHSPICE works with trusted third-party providers who may use cookies and similar technologies to deliver services.
5.6.2 While we ensure these providers comply with data protection regulations, we are not responsible for their independent privacy policies.
5.7 Governing Law and Jurisdiction
5.7.1 The use of cookies and tracking technologies on this website is governed by the laws of India, including the Information Technology Act, 2000 and other relevant regulations.
5.7.2 Any disputes arising from or related to the use of cookies shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
5.8 Questions or Concerns
5.8.1 For inquiries related to our use of cookies and tracking technologies, users may contact us at:
5.8.1.1 Email: sales@freshspice.in
6. Data Security
6.1 Commitment to Data Security
6.1.1 Equilibria FRESHSPICE is dedicated to safeguarding the personal and business information of its users.
6.1.2 We implement robust technical, administrative, and organizational measures to protect your data against unauthorized access, disclosure, alteration, or destruction.
6.2 Security Measures Implemented
6.2.1 Encryption
6.2.1.1 All sensitive information transmitted through our website, including payment data, is encrypted using Secure Sockets Layer (SSL) or Transport Layer Security (TLS) protocols.
6.2.1.2 Data stored on our servers is encrypted to protect against unauthorized access.
6.2.2 Access Control
6.2.2.1 Access to personal data is restricted to authorized personnel only, based on role-specific permissions.
6.2.2.2 Independent sales agents and other users are provided unique login credentials secured by password encryption.
6.2.3 Firewalls and Monitoring
6.2.3.1 Our systems are protected by advanced firewalls and intrusion detection systems to prevent cyber threats.
6.2.3.2 Regular monitoring of system activities ensures timely detection and mitigation of potential vulnerabilities.
6.2.4 Secure Payment Processing
6.2.4.1 Payments are processed exclusively through PCI-DSS compliant third-party gateways.
6.2.4.2 Equilibria FRESHSPICE does not store full payment card details on its servers.
6.2.5 Data Backup and Recovery
6.2.5.1 Regular backups are conducted to ensure data recovery in the event of hardware failures, cyberattacks, or natural disasters.
6.2.5.2 Backup files are encrypted and stored securely.
6.3 User Responsibilities for Security
6.3.1 Account Security
6.3.1.1 Users are responsible for maintaining the confidentiality of their login credentials, including passwords.
6.3.1.2 Users must notify Equilibria FRESHSPICE immediately at sales@freshspice.in in the event of unauthorized account access.
6.3.2 Device and Network Security
6.3.2.1 Users should access the website using secure devices and avoid public or unsecured networks when submitting sensitive information.
6.3.2.2 Regular updates to antivirus software and operating systems are recommended to enhance security.
6.4 Breach Management and Response
6.4.1 Incident Detection and Response
6.4.1.1 In the event of a data breach, Equilibria FRESHSPICE will take immediate steps to:
6.4.1.1.1 Contain the breach and prevent further unauthorized access.
6.4.1.1.2 Investigate the cause of the breach and assess its impact.
6.4.2 User Notification
6.4.2.1 Affected users will be notified promptly in the event of a breach that compromises their personal data.
6.4.2.2 Notifications will include information about the breach, the steps taken to mitigate its effects, and recommendations for user action.
6.4.3 Regulatory Reporting
6.4.3.1 Where required, Equilibria FRESHSPICE will report the breach to relevant data protection authorities in compliance with applicable laws.
6.5 Retention and Secure Disposal of Data
6.5.1 User data is retained only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal requirements.
6.5.2 Personal data that is no longer required will be securely deleted or anonymized using industry-standard practices.
6.6 Governing Law and Jurisdiction
6.6.1 The data security practices outlined in this Privacy Policy are governed by the laws of India, including the Information Technology Act, 2000.
6.6.2 Any disputes arising from or related to data security shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
6.7 Questions or Concerns
6.7.1 If you have questions or concerns about our data security measures, please contact us at:
6.7.1.1 Email: sales@freshspice.in
7. User Rights and Choices
7.1 Overview of User Rights
7.1.1 Equilibria FRESHSPICE is committed to ensuring that users have full control over their personal data.
7.1.2 Users are granted specific rights under applicable data protection laws to manage how their information is collected, used, and processed.
7.2 Detailed User Rights
7.2.1 Right to Access
7.2.1.1 Users have the right to request access to the personal data that Equilibria FRESHSPICE holds about them.
7.2.1.2 Upon request, users will receive a copy of their personal data along with information about how it is processed.
7.2.2 Right to Rectification
7.2.2.1 Users may request corrections to any inaccurate or incomplete personal data held by Equilibria FRESHSPICE.
7.2.2.2 Updates or modifications can be requested by contacting sales@freshspice.in.
7.2.3 Right to Erasure (Right to be Forgotten)
7.2.3.1 Users have the right to request the deletion of their personal data under specific conditions, including:
7.2.3.1.1 The data is no longer necessary for the purposes for which it was collected.
7.2.3.1.2 The user withdraws consent for its processing.
7.2.3.1.3 The data was unlawfully processed.
7.2.3.2 Requests for erasure can be submitted via sales@freshspice.in.
7.2.4 Right to Restrict Processing
7.2.4.1 Users can request that their personal data only be processed for limited purposes, such as:
7.2.4.1.1 When disputing the accuracy of the data.
7.2.4.1.2 When the processing is unlawful but the user opposes erasure.
7.2.4.1.3 When the user requires the data for legal claims despite its intended deletion.
7.2.5 Right to Data Portability
7.2.5.1 Users may request that their personal data be provided in a structured, commonly used, and machine-readable format.
7.2.5.2 Users may also request that their data be transferred directly to another data controller, where technically feasible.
7.2.6 Right to Object
7.2.6.1 Users have the right to object to the processing of their personal data for specific purposes, including:
7.2.6.1.1 Direct marketing activities.
7.2.6.1.2 Processing based on legitimate interests pursued by Equilibria FRESHSPICE.
7.2.7 Right to Withdraw Consent
7.2.7.1 Users may withdraw consent for the processing of their data at any time by contacting sales@freshspice.in.
7.2.7.2 Withdrawal of consent does not affect the legality of data processing conducted prior to the withdrawal.
7.2.8 Right Related to Automated Decision-Making
7.2.8.1 Users have the right to request human intervention in cases where automated processing significantly affects their rights.
7.3 Exercising Your Rights
7.3.1 Submitting a Request
7.3.1.1 Users can submit requests regarding their data rights by contacting Equilibria FRESHSPICE via sales@freshspice.in.
7.3.1.2 Requests should include sufficient details to verify the user’s identity, such as account credentials or a valid identification document.
7.3.2 Response Time
7.3.2.1 Equilibria FRESHSPICE will acknowledge receipt of a data request within 7 business days.
7.3.2.2 Full responses will be provided within 30 calendar days, unless the request is complex or requires additional time, in which case users will be informed of the extension.
7.3.3 Cost of Requests
7.3.3.1 Data access requests are generally free of charge.
7.3.3.2 A reasonable fee may be applied for repetitive, excessive, or unfounded requests, subject to prior notice.
7.4 User Choices Regarding Data Usage
7.4.1 Marketing Communications
7.4.1.1 Users may opt out of receiving marketing communications by:
7.4.1.1.1 Clicking the “unsubscribe” link included in emails.
7.4.1.1.2 Contacting sales@freshspice.in to update preferences.
7.4.1.2 Opting out of marketing communications does not affect transactional or account-related communications.
7.4.2 Cookies and Tracking Technologies
7.4.2.1 Users can manage their preferences for cookies and tracking technologies as outlined in the Cookies and Tracking Technologies section of this Privacy Policy.
7.5 Governing Law and Jurisdiction
7.5.1 The rights and choices outlined in this section are governed by the laws of India, including the Information Technology Act, 2000 and other relevant regulations.
7.5.2 Any disputes related to user rights and choices shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
7.6 Questions or Concerns
7.6.1 For inquiries or assistance regarding your rights, please contact us via:
7.6.1.1 Email: sales@freshspice.in
8. Data Retention
8.1 Purpose of Data Retention
8.1.1 Equilibria FRESHSPICE retains personal and business data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy.
8.1.2 Data retention practices ensure compliance with applicable legal, regulatory, and business requirements.
8.2 Retention Periods
8.2.1 Customer Data
8.2.1.1 Information provided by customers, such as account details, transaction history, and communication records, is retained for the duration of the active account.
8.2.1.2 After account closure, customer data may be retained for up to 7 years to comply with legal obligations, resolve disputes, and enforce agreements.
8.2.2 Independent Sales Agent Data
8.2.2.1 Performance data, training progress, and related information for independent sales agents are retained for as long as the individual remains an active agent with Equilibria FRESHSPICE.
8.2.2.2 Upon termination of the agent relationship, relevant data may be retained for up to 7 years for legal, tax, and audit purposes.
8.2.3 Transactional Data
8.2.3.1 Financial and transactional data, such as payment records and order details, are retained for at least 7 years to comply with tax and accounting regulations.
8.2.4 Technical Data
8.2.4.1 Automatically collected technical data, such as IP addresses and website interaction logs, is retained for up to 1 year, unless required for legal or security purposes.
8.2.5 Marketing Data
8.2.5.1 Information used for marketing purposes, including preferences and opt-in details, is retained until users withdraw their consent or request deletion.
8.2.6 Anonymized Data
8.2.6.1 Data that has been anonymized and cannot identify a user is retained indefinitely for research, statistical, and business analysis purposes.
8.3 Criteria for Retention Periods
8.3.1 Data retention periods are determined based on the following factors:
8.3.1.1 Legal and regulatory requirements, including tax, audit, and compliance laws.
8.3.1.2 The purpose for which the data was collected and whether that purpose has been fulfilled.
8.3.1.3 User-initiated actions, such as account closure or consent withdrawal.
8.4 Secure Disposal of Data
8.4.1 When personal data is no longer required, it is securely deleted, erased, or anonymized to prevent unauthorized access or misuse.
8.4.2 Equilibria FRESHSPICE employs industry-standard practices for data destruction, including:
8.4.2.1 Secure deletion of electronic files.
8.4.2.2 Overwriting or decommissioning of storage devices to ensure irrecoverability.
8.5 User Rights Related to Data Retention
8.5.1 Request for Deletion
8.5.1.1 Users may request the deletion of their personal data under the Right to Erasure provisions outlined in this Privacy Policy.
8.5.1.2 Deletion requests can be submitted via sales@freshspice.in and will be processed in compliance with legal and contractual obligations.
8.5.2 Retention of Partial Data
8.5.2.1 Certain data may be retained even after deletion requests to comply with legal, tax, or security requirements.
8.6 Governing Law and Jurisdiction
8.6.1 The data retention practices outlined in this section are governed by the laws of India, including the Information Technology Act, 2000, and other applicable legal frameworks.
8.6.2 Any disputes arising from or related to data retention shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
8.7 Questions or Concerns
8.7.1 For inquiries regarding data retention practices, users may contact Equilibria FRESHSPICE at:
8.7.1.1 Email: sales@freshspice.in
9. Third-Party Links
9.1 Overview of Third-Party Links
9.1.1 The Equilibria FRESHSPICE website may contain links to external websites, applications, or services operated by third parties.
9.1.2 These links are provided for informational or convenience purposes, and Equilibria FRESHSPICE is not responsible for their content, practices, or data handling policies.
9.2 Use of Third-Party Links
9.2.1 Independent Operations
9.2.1.1 Third-party websites and services operate independently and are not governed by this Privacy Policy.
9.2.1.2 Users should review the privacy policies and terms of use of third-party websites before interacting with them.
9.2.2 User Responsibility
9.2.2.1 Users acknowledge and agree that accessing third-party links is at their own discretion and risk.
9.2.2.2 Equilibria FRESHSPICE is not liable for any loss, damage, or issues arising from interactions with third-party websites.
9.3 Types of Third-Party Links
9.3.1 Affiliate and Partner Links
9.3.1.1 The website may include links to affiliate or partner websites, which may generate revenue for Equilibria FRESHSPICE through user interactions.
9.3.1.2 Such links do not imply endorsement or responsibility for the practices of these websites.
9.3.2 Social Media Plugins
9.3.2.1 The website may integrate plugins from social media platforms, enabling users to share content or interact with social media services.
9.3.2.2 These plugins may collect user data, governed by the privacy policies of the respective social media platforms.
9.3.3 Embedded Services and Tools
9.3.3.1 Certain pages may contain embedded third-party tools, such as payment processors or analytics services, to facilitate transactions or gather insights.
9.3.3.2 Users should refer to the third-party provider’s privacy policy for information on how their data is handled.
9.4 Data Sharing with Third Parties
9.4.1 Equilibria FRESHSPICE does not share personal data with third-party websites linked through the platform unless explicitly stated in this Privacy Policy.
9.4.2 If data sharing is required for functionality (e.g., payment processing), users will be informed and provided the choice to proceed.
9.5 Limitations of Liability
9.5.1 No Control Over Third-Party Content
9.5.1.1 Equilibria FRESHSPICE does not have control over the content, policies, or practices of third-party websites linked from its platform.
9.5.1.2 Users access third-party content at their own risk and discretion.
9.5.2 No Responsibility for Data Use
9.5.2.1 Equilibria FRESHSPICE is not responsible for how third-party websites collect, use, or disclose user data.
9.5.2.2 Users are encouraged to review the privacy practices of all third-party websites they visit.
9.6 Governing Law and Jurisdiction
9.6.1 The provisions outlined in this section are governed by the laws of India, including the Information Technology Act, 2000 and other relevant regulations.
9.6.2 Any disputes related to third-party links or their use shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
9.7 Reporting Third-Party Issues
9.7.1 If users encounter issues with third-party links, such as broken links or inappropriate content, they are encouraged to report the issue to Equilibria FRESHSPICE.
9.7.2 Reports can be submitted via sales@freshspice.in for review and potential action.
9.8 Updates to Third-Party Links Policy
9.8.1 Equilibria FRESHSPICE reserves the right to modify or remove third-party links at its sole discretion.
9.8.2 Any updates to this policy will be communicated through the website and reflected in this Privacy Policy.
9.9 Questions or Concerns
9.9.1 For inquiries related to third-party links, users may contact us at:
9.9.1.1 Email: sales@freshspice.in
10. Children’s Privacy
10.1 Policy on Children’s Data Collection
10.1.1 Equilibria FRESHSPICE does not knowingly collect, use, or store personal information from children under the age of 18.
10.1.2 The website, products, and services are designed for use by individuals aged 18 and older.
10.2 Parental or Guardian Consent
10.2.1 Requirement for Consent
10.2.1.1 If a child under the age of 18 wishes to use our website or services, explicit consent from a parent or legal guardian is required.
10.2.1.2 The parent or guardian must provide verifiable consent before any data collection or processing occurs.
10.2.2 Parental Rights
10.2.2.1 Parents or guardians have the right to:
10.2.2.1.1 Access and review the data submitted by their child.
10.2.2.1.2 Request correction or deletion of the child’s data.
10.2.2.2 Requests can be made by contacting sales@freshspice.in.
10.3 Unintentional Data Collection
10.3.1 Deletion of Children’s Data
10.3.1.1 If Equilibria FRESHSPICE becomes aware that personal information of a child under 18 has been collected without parental or guardian consent, immediate steps will be taken to delete the data from our records.
10.3.2 Notification to Parents or Guardians
10.3.2.1 In such cases, parents or guardians will be informed about the unintentional collection and the actions taken to rectify it.
10.4 Content Directed at Children
10.4.1 Any educational or promotional content designed for children is intended to be accessed under the supervision of a parent or guardian.
10.4.2 No personal data is collected in connection with accessing such content unless consent has been provided.
10.5 Compliance with Laws
10.5.1 Equilibria FRESHSPICE adheres to applicable data protection laws governing children’s privacy, including:
10.5.1.1 The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
10.5.1.2 Other relevant Indian and international regulations.
10.6 Governing Law and Jurisdiction
10.6.1 This Children’s Privacy policy is governed by the laws of India, including the Information Technology Act, 2000.
10.6.2 Any disputes arising from or related to children’s privacy shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
10.7 Reporting Concerns
10.7.1 If you suspect that a child under 18 has provided personal information without appropriate consent, please notify us at sales@freshspice.in.
10.7.2 Equilibria FRESHSPICE will take immediate action to address the issue in compliance with applicable laws.
10.8 Questions or Inquiries
10.8.1 For questions or concerns about our Children’s Privacy policy, please contact us at:
10.8.1.1 Email: sales@freshspice.in
11. Policy Updates
11.1 Right to Modify the Policy
11.1.1 Equilibria FRESHSPICE reserves the right to update or modify this Privacy Policy at any time to reflect changes in business practices, legal requirements, or industry standards.
11.1.2 Policy updates will ensure compliance with applicable laws and enhance transparency for users.
11.2 Notification of Changes
11.2.1 Methods of Notification
11.2.1.1 Significant updates to this Privacy Policy will be communicated to users via:
11.2.1.1.1 A prominent notice on the website’s homepage.
11.2.1.1.2 An email sent to registered users at the email address provided during registration.
11.2.2 Timeline for Notification
11.2.2.1 Users will be notified of significant changes at least 15 days before the updated policy becomes effective.
11.2.2.2 For minor changes, the updated policy will be posted on the website with an indication of the revision date.
11.3 User Consent to Updated Terms
11.3.1 By continuing to use the Equilibria FRESHSPICE website or services after the effective date of an updated Privacy Policy, users acknowledge and agree to the revised terms.
11.3.2 Users who do not agree with the updated policy must discontinue using the website and services immediately.
11.4 Access to Previous Versions
11.4.1 For transparency, Equilibria FRESHSPICE will maintain archived versions of previous Privacy Policies.
11.4.2 Users may request access to these versions by contacting sales@freshspice.in.
11.5 Governing Law and Jurisdiction
11.5.1 The provisions outlined in this section are governed by the laws of India, including the Information Technology Act, 2000 and other applicable regulations.
11.5.2 Any disputes related to Privacy Policy updates shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
11.6 Questions or Concerns
11.6.1 For inquiries related to updates or modifications to this Privacy Policy, users may contact Equilibria FRESHSPICE at:
11.6.1.1 Email: sales@freshspice.in
12. Contact Information
12.1 Purpose of Contact Information
12.1.1 Equilibria FRESHSPICE encourages users to reach out with any questions, concerns, or requests related to this Privacy Policy or the handling of their personal data.
12.1.2 This section outlines the channels available for communication and the scope of support provided.
12.2 Areas of Assistance
12.2.1 Privacy Policy Inquiries
12.2.1.1 Users may contact Equilibria FRESHSPICE to:
12.2.1.1.1 Seek clarification about any clause in this Privacy Policy.
12.2.1.1.2 Understand how their personal data is collected, processed, or stored.
12.2.2 Data Requests
12.2.2.1 Users may request:
12.2.2.1.1 Access to the personal data Equilibria FRESHSPICE holds about them.
12.2.2.1.2 Rectification of incorrect or outdated data.
12.2.2.1.3 Deletion of data where applicable under the law.
12.2.3 Reporting Concerns
12.2.3.1 Users can report:
12.2.3.1.1 Potential breaches of this Privacy Policy.
12.2.3.1.2 Misuse of their personal data.
12.2.4 Feedback and Suggestions
12.2.4.1 Users are welcome to share feedback or suggestions to improve our services and practices.
12.3 Contact Channels
12.3.1 Email Support
12.3.1.1 All queries and requests can be submitted via email to sales@freshspice.in.
12.3.1.2 Users are encouraged to provide sufficient details in their email to help address their concerns promptly.
12.3.2 Response Time
12.3.2.1 Equilibria FRESHSPICE aims to:
12.3.2.1.1 Acknowledge all inquiries within 7 business days.
12.3.2.1.2 Provide a full response or resolution within 30 calendar days, depending on the complexity of the request.
12.4 Governing Law and Jurisdiction
12.4.1 The provisions outlined in this section are governed by the laws of India, including the Information Technology Act, 2000, and other applicable regulations.
12.4.2 Any disputes related to contact-related inquiries or resolutions shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
12.5 Privacy and Confidentiality of Communications
12.5.1 Any personal data shared as part of a user’s inquiry or request will be handled in accordance with this Privacy Policy.
12.5.2 Equilibria FRESHSPICE ensures that user communications remain confidential and are used solely to address the submitted concerns.
12.6 Updates to Contact Information
12.6.1 If Equilibria FRESHSPICE modifies its contact channels or methods, updated information will be provided in this section of the Privacy Policy.
12.7 Escalation of Concerns
12.7.1 If users are unsatisfied with the resolution provided, they may request escalation to a higher authority within Equilibria FRESHSPICE.
12.7.2 Users may also escalate unresolved concerns to relevant data protection authorities in their jurisdiction, as applicable under law.
13. Consent Clause
13.1 Consent to Privacy Policy
13.1.1 By accessing, browsing, or using the Equilibria FRESHSPICE website or services, users explicitly consent to the terms and conditions outlined in this Privacy Policy.
13.1.2 This consent includes the collection, use, disclosure, and storage of personal data as described in this Privacy Policy.
13.2 Explicit Consent for Specific Actions
13.2.1 Marketing Communications
13.2.1.1 Users must provide explicit consent to receive promotional communications, such as newsletters, offers, and updates.
13.2.1.2 Consent for marketing can be granted during account registration or by opting in through designated website features.
13.2.2 Use of Cookies and Tracking Technologies
13.2.2.1 Consent for cookies and tracking technologies is obtained when users first visit the website via a cookie consent banner.
13.2.2.2 Users can manage their cookie preferences as outlined in the Cookies and Tracking Technologies section of this Privacy Policy.
13.2.3 Sensitive Personal Data
13.2.3.1 If Equilibria FRESHSPICE requires sensitive personal data for specific purposes, explicit consent will be requested before collection and processing.
13.3 Withdrawal of Consent
13.3.1 Right to Withdraw Consent
13.3.1.1 Users have the right to withdraw their consent for any data processing activity at any time.
13.3.1.2 Withdrawal requests can be submitted via email to sales@freshspice.in.
13.3.2 Impact of Withdrawal
13.3.2.1 Withdrawal of consent may affect the availability or functionality of certain services provided by Equilibria FRESHSPICE.
13.3.2.2 For example, opting out of cookie usage may impact website functionality or personalization features.
13.4 Legal Basis for Processing Without Consent
13.4.1 In certain circumstances, Equilibria FRESHSPICE may process personal data without explicit user consent, including but not limited to:
13.4.1.1 Compliance with legal obligations, such as responding to court orders or regulatory requirements.
13.4.1.2 Performance of contractual obligations, such as processing transactions or delivering orders.
13.4.1.3 Legitimate business interests, provided they do not override user rights or freedoms.
13.5 Retention of Consent Records
13.5.1 Equilibria FRESHSPICE maintains detailed records of user consents to ensure compliance with applicable laws and transparency in data processing activities.
13.5.2 Users can request information regarding their consent records by contacting sales@freshspice.in.
13.6 Governing Law and Jurisdiction
13.6.1 The provisions outlined in this section are governed by the laws of India, including the Information Technology Act, 2000 and other applicable regulations.
13.6.2 Any disputes related to consent shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India, applicable to users both within and outside India.
13.7 Questions or Concerns
13.7.1 For inquiries or assistance related to consent, users may contact Equilibria FRESHSPICE at:
13.7.1.1 Email: sales@freshspice.in
14. Jurisdiction and Governing Law
14.1 Applicability of Indian Laws
14.1.1 This Privacy Policy, along with any disputes arising out of or in connection with it, shall be governed by the laws of India.
14.1.2 The relevant provisions of the Information Technology Act, 2000 and other applicable laws and regulations in India will govern the interpretation, enforcement, and application of this Privacy Policy.
14.2 Jurisdiction for Disputes
14.2.1 Exclusive Jurisdiction of Gurgaon Courts
14.2.1.1 All disputes, claims, or controversies related to this Privacy Policy, the website, or the services provided by Equilibria FRESHSPICE shall fall under the exclusive jurisdiction of the courts located in Gurgaon, Haryana, India.
14.2.1.2 This jurisdiction is applicable irrespective of the user’s geographical location, whether within India or outside India.
14.2.2 User Agreement to Jurisdiction
14.2.2.1 By using the Equilibria FRESHSPICE website or services, users acknowledge and agree to submit to the jurisdiction of the courts in Gurgaon, Haryana, India, for any disputes arising from this Privacy Policy.
14.3 Cross-Border Application
14.3.1 For users outside India, this Privacy Policy is intended to comply with Indian laws and standards, and users agree to abide by these terms.
14.3.2 In the event of a conflict between Indian laws and local laws applicable in the user’s country of residence, Indian laws shall prevail, as outlined in this Privacy Policy, unless explicitly stated otherwise.
14.4 Limitations of Liability Under Jurisdiction
14.4.1 Equilibria FRESHSPICE shall not be held liable for claims arising from non-compliance with laws specific to a user’s country of residence, unless explicitly required under applicable international agreements or treaties.
14.4.2 Users accessing the website from outside India do so at their own risk and are responsible for compliance with local laws.
14.5 Governing Language
14.5.1 The governing language of this Privacy Policy and any related legal disputes shall be English. 14.5.2 Any translations of this Privacy Policy are provided for convenience only, and the English version shall prevail in the event of any discrepancies.
14.6 Updates to Jurisdiction and Governing Law Terms
14.6.1 Equilibria FRESHSPICE reserves the right to update or modify this section as necessary to reflect changes in applicable laws or business practices.
14.6.2 Any updates to this section will be communicated through the website and reflected in the Privacy Policy.
14.7 Contact for Legal Inquiries
14.7.1 Users with questions or concerns regarding jurisdiction or governing law may contact Equilibria FRESHSPICE at:
14.7.1.1 Email: sales@freshspice.in